You’re committed to lightening your toxic load by sourcing organically grown ingredients to eat and botanically based products to apply to your face, body and hair. You’re committed to lightening the earth’s toxic load by recycling, reducing carbon emissions and conserving resources whenever possible. As a health- and eco-conscious individual, you probably never thought hair color would be on the table for you—too many chemicals and nothing natural about it. Until now. Because today, plant-based hair color is a viable way to enhance your hue.

It isn’t easy to keep heavily-colored and platinum blonde hair color on point, but beauty influencer Aspyn Ovard somehow makes it look effortless. Her cute hairstyles always looks shiny and fresh, which is probably why she now has close to 2 million followers on Instagram and 3.5 million who follow her on YouTube! Want to know her beautiful hair secrets? They might surprise you!

The beautiful thing about braid hairstyles is there is something for everyone. Got thick hair, fine hair or curly hair? There’s a braid for you. Are you a free-spirited Bohemian type or a polished princess? Either way, there’s a way to work the perfect braid into your hair style. Braids can dress a hair style up or down, add an accent or stand alone. Ready to do the twist? Here are seven braid trends and braid hairstyles to tempt you.

Even if you think you’re taking good care of your hair, you may come to the point when you realize you need something extra. Maybe your strands are dryer than usual, perhaps they’re exhibiting signs of breakage or maybe your hair color is fading faster than you would like. Fortunately, there’s a rescue strategy ready and waiting, namely, deep conditioning treatments. “The struggle is real,” declares Matrix Artistic Director Dilek Onur-Taylor. “More and more people are experience the extensive damage that can only be reversed with deep conditioning treatments. The new Biolage Deep Treatment Packs contain the highest concentration of caring ingredients for healthier-feeling hair with each use*.” Here are nine more reasons to reach for a deep conditioning treatment.

It's summertime and you're ready to take a dip in the pool for some cool fun. But, while splashing around in the pool is good for your fitness and soothing for your psyche, it can be a bit of a minefield for the condition and your hair color. If you’re spending lots of time in deep water right now, you may notice that your hair may be less healthy than normal, and your hair color might be a little bit “off.” But here’s good news—you don’t have to keep your head above water in order to preserve your hair color. The experts at Biolage explain just how chlorine damages your hair and offer hair care tips for before and after swimming in a chlorinated pool.

For some women, the thought of a perm brings back frightening images of too-tight curls and crispy textures. For an entire generation of younger women, mention a perm and the response might be, “What’s that?” Perms were once the best way to achieve body and curl in a hair style, but with the advent of blow dryers, styling irons and hair styling products, perms have fallen by the wayside in recent decades. But thanks to some major new technology, including a formula that completely erases the unpleasant odor associated with the service, perms are resurging.

Luis Alvarez announces he is returning to Biolage, taking on the significant role of Global Creative Director.

Why add hair oil to your hair care routine?  The reasons are endless, and the benefits are too!